What is Online Reputation Management?

What is Online Reputation Management?

Have you googled yourself. What do you see? Are you represented fairly? Do you like what you see?

You might be surprised what you find. Your online reputation is in many ways a collection of all the information about you on the internet. 

Online reputation management is about taking control of your online self and what is seen about you online. Its techniques and strategies to ensure that people find the correct material and information when they look for you on the internet.

Managing one’s reputation online and ensuring individual information, their reviews and news is accurate and positive s becoming increasingly important to business owners, Executives, a career starter or even any other high profile person.

It's important to ensure you keep evaluating and monitoring your online reputation so you can ensure you continually take control of those past mistakes or things online you are not even aware of about you. Thats why we have created a free eBook for you to download covering all aspects of online reputation management to help you evaluate, manage and optimize your online reputation. 

Evaluation and Establishing your Personal Online Reputation

What’s your Online Profile Like?

When did you last Google yourself? While it may seem narcissistic, it’s can actually be a smart idea. Why? Because that’s exactly what the majority of people do before or after they meet you for the very first time.

If your online profile is managed well, it can be a huge factor in establishing and defining your personal brand, promoting your personal agenda, promoting your corporate agenda or simply help you stand out from the crowd in competitive industries.

At this point in time, the good news for you is that you have full control over what information is presented by Google, Bing or even Yahoo. Today, Executives, Business owners, High Profile Individuals and new career starters are becoming aware of this and taking control of their Online Reputation.

Whether this is done to combat negative press or geared towards gaining a competitive advantage: for new business development, personal brand building, executives in transition or promoting your expertise and as a result your service offering Online reputation management can be crucial to enabling your goals.

Nevertheless, whether you are a seasoned professional to your own personal brand or new to the concept of Online Reputation Management we will summarise what you need to know about evaluating and establishing your online reputation and begin taking the right steps to manage this process.

Step One: Get yourself prepared

Step Two: Establish Your Online Reputation Management Benchmark

Step Three: Establishing your Online Reputation

The output of these steps will provide you with a thorough overview and assessment of the current state of your online reputation and digital profile and will act as the basis of measuring your progress moving forward. In the aggregate, it will serve as your Online Reputation Benchmark.

Monitoring, Optimizing and Managing your Personal Online Reputation

When it comes to online reputation management, what’s the best strategy to keep on top of your digital profile and ensure that your online reputation stays optimised for the best possible digital representation of yourself?

Nevertheless, whether you are a seasoned professional to your own personal brand or new to the concept of Online Reputation Management we will summarise what you need to know about Monitoring, Optimising and Managing your Online Reputation and begin taking the right steps to manage this process.

Step 1: Monitoring your Online Reputation

By evaluating and then monitoring your name or your company’s name you can easily find what people are saying about you or your organization.

Step Two: Optimization & Management

Getting the most from your digital profile requires attention to three key areas:

  1. Being active on the critical platforms
  2. Perfecting messaging
  3. Expanding reach of being found online

Step Three: Timelines

The good news about online reputation management is that for 99% of online personal accounts, it is largely controllable; that is to say, you can determine the results that Google or Bing serve up when your name is searched.

For those who are new to online reputation management - the vast majority, since most of these techniques are new - there is a learning curve, but one that seems to be making it to the crosshairs of more and more executives every day.

You'd be surprised how effective it can be to just include a warm, smiling photograph of yourself. Or maybe you wouldn't be so surprised. Maybe you just don't surprise easily. Or maybe you're just incredibly wise. Yes. That must be it. Wise and warmly smiling. What a winning combination.
Shawn Bristow

Shawn Bristow HubSpot, Inc.

You'd be surprised how effective it can be to just include a warm, smiling photograph of yourself. Or maybe you wouldn't be so surprised. Maybe you just don't surprise easily. Or maybe you're just incredibly wise. Yes. That must be it. Wise and warmly smiling. What a winning combination.
Shawn Bristow

Shawn Bristow HubSpot, Inc.

Want to know more, let's chat!

Our expert consultants are here to help you understand how you can get control of your own online personal reputation. Want to learn more, let's have a chat!